Essie Nail Polish
Today the Essie manicure is synonymous with quality and style all over the world, but did you know the history behind this famous beauty brand, Believe it delete word, this world famous nail polish range began life in Las Vegas as a collection of just 12 shades. Find out about the vision from the woman who created it; the way the brand grew to over 200 fashionable shades today.
All the nail polish is the creation of Essie Weingarten, who had a successful career as a fashion buyer but dreamt of following her passion for beauty and in particular, glamorous nails. In the early 1980s, nail salons offered very few choices as far as working women were concerned. When having beautiful hands mattered, there simply weren’t the wide range of fashionable shades all of us enjoy today. Weingarten created 12 new chip-resistant colours and began selling them to Las Vegas hotel nail salons. The Essie manicure was an instant hit.
Her phone was ringing in the next few days with salons impressed by her ability to create fashionable and ‘classic’ shades to satisfy the needs of glamorous working women. The take up was so great that from twelve colours, the range grew to today’s’ palette of more than 200 nail polish shades. Along the way, Weingarten gave each shade a quirky name to make it more memorable, such as the cult colours ‘Ballet Slippers’, ‘Mademoiselle’, and ‘Wicked’. Weingarten has firm beliefs about what the good collection which has lead to her enduring success.
The key to success was Weingarten’s belief that ladies have two needs when it comes to nail colours – there are times in every woman’s life for elegance, and times for more daring, fun colours. When you beloved this article and you wish to receive details with regards to Easy kindly visit the webpage. The initial 12 nail polish shades were made up of the needs of Las Vegas women in mind – working in a very image conscious city where a high standard of personal grooming was required within their daily professional life. Manicured hands were just as much a fashion accessory as hairstyling, handbags and good shoes. It follows logically then that over the years, Weingarten carefully follows fashion runway shows to create shades that complement the season’s new colours.
The Essie manicure is now a beauty essential in over 250, 000 European, Far East, North and South American, African, Middle Eastern and Australian beauty salons and stores, across 95 countries. It is also supplied to some of the very exclusive USA spas and hotels. Each season, multiple new nail polish shades are launched, with the colours and fun names created personally by Weingarten herself. The brand has consistently won beauty industry awards, and is trusted by nail technicians and their celebrity clients alike. Weingarten herself has won individual awards and it has graced the pages of Vogue, Allure, In Style, Harper’s Bazaar, Vanity Fair, Marie Claire,, Cosmopolitan, O The Oprah Magazine, Brides, Glamour, and ELLE, to name but a few.